On December 14, EBD Group and Demy-Colton Life Science Advisors joined with MacDougall Biomedical Communications to host a webinar called “Maximizing Your JPM/Biotech Showcase Week in San Francisco” aimed at boosting your strategy in January. Moderated by Chris Erdman – MacDougall Biomedical Communications and featuring speakers Don deBethizy PhD – Chairman, Rigontec; Dennis J. Purcell – Founder and Senior Advisor, Aisling Capital; Chris Yochim – Chairman, Delaware BIO, and Anna Chrisman – Group Managing Director, EBD Group, the webinar provided critical information to maximize your schedule and achieve your most pressing business objectives during the frenetic week of partnering and networking in San Francisco.
If you missed the webinar, the recorded webcast is available online.
Here are just a few of the important topics relevant to strategy development that the webinar covered just in time for Biotech Showcase:
- How to tactically optimize your experience to get the most out of the opportunities presented during the week.
- What a biotech company should expect to get out of going to such a fast-paced event.
- How to devise a plan, particularly for those in business development, to effectively meet and present to investors.
- How much importance to give to relationship-building with existing stakeholders vs. meeting new ones.
- Having a strategy at large pharma receptions.
- Figuring out who the key decision makers are in a meeting or at a reception, and how to connect with them.
- The importance of introductions and informal networking.
- For the development stage company, tips for how to plan and secure meetings with business development contacts on the big pharma side.
- Strategies for utilizing your existing connections ahead of time to try to get priority to secure a meeting with your target audience in San Francisco.
- Realistic expectations for what will happen and insight into the mindset of the person on the other side of the table.
- In meetings with investors, what they want you to cover and what to take away with you.
- The most effective way to communicate value in your one-on-ones.
- Specific expectations for how long pharma meetings should run and what to cover.
- Timing, navigation, and why you need to get mobile phone numbers.
- How long you should wait for a follow-up after your meeting.