BioPharm America™ 2016: Maximizing your social media presence

September 30, 2016

A diverse group of industry professionals discuss how they use social media in their daily business practices to increase engagement in their company’s brand and encourage two-way communication. Some of the topics covered include cultivating relationships through Twitter, using Twitter as a tool to broadly disseminate news, how to establish a company voice that is still engaging but doesn’t cross compliance guidelines, where LinkedIn stands in relation to other social media channels, and how to avoid social media fatigue.

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BioPharm America™ 2016: Novel approach to CAR T cell therapy at UPenn Center for Cellular Immunotherapies
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